Zoe Mathes

Communicator, Illustrator, & Strategist

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This dashboard analyzes mobile app performance within the Google Play Store, focusing on key factors such as installs, ratings, and pricing. My dashboard highlights market trends through KPIs and visualizations like category ranks, top performing apps, and price distribution. The main message of this project is that app success depends on more than just ratings. Factors like pricing, category, and demand play a major role in overall performance. This dashboard is targeted towards app developers and marketing teams who need data insights to support decisions related to app launches and competitive analysis.

I selected the article “Americans’ Social Media Use 2025” by Jeffrey Gottfried of the Pew Research Center because I find individuals’ social media use very interesting. I also selected this article because it is so data heavy and I wanted my Word Cloud visualization to be information and number heavy. This article covers consumers aged 18-65+ and tracks usage over the platforms Instagram, TikTok, WhatsApp, Reddit, Snapchat, X, YouTube, and Facebook. The first step I took was downloading the article as a PDF by digitally printing the website. I uploaded this PDF to Google Docs and removed any extra information the PDF held. I then explored the Google Docs add-on marketplace and downloaded the Word Cloud visualization tool. I applied the add-on and adjusted settings to make the visual. I chose a colorful display to make each word stand out and tell their own story. Each word summarizes a portion of the document and highlights the most important information. This allows individuals to quickly glance at the image and get an idea of what they will read when viewing the document itself.

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GALLERY
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GALLERY

WRITING STUDIES
MEDIA VISUALIZATION
ILLUSTRATION
ANIMATION
ALL

HOME
GALLERY
ABOUT
CONTACT

GALLERY

WRITING STUDIES
MEDIA VISUALIZATION
ILLUSTRATION
ANIMATION
ALL

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ABOUT ME

Intro

I am a Strategic Communication major at Arkansas State University with hands-on experience in social media management, creative content, and hospitality. Currently, I serve as Social Media Manager at the A-State Department of Communication Advertising and Public Relations Agency and Creative Assistant at A-State Admissions.

EXPERIENCE

My background spans guest services, freelancing, and front-desk operations, giving me a strong foundation in customer experience and adaptability; I love blending creativity with strategy to connect communities.

EDUCATION

I attended Arkansas Virtual Academy from kindergarten to twelfth grade. I received my high-school diploma in 2023 with a 4.0 GPA, a year of concurrent credit, and the title Valedictorian. Shortly after, I graduated from the University of Arkansas East Arkansas Community College with my Associate of Arts in 2024, again with a 4.0 GPA and the title Valedictorian. I currently attend Arkansas State University and am pursuing my Bachelor of Science in Strategic Communication.

SKILLS

Over the years, I have taken a particular interest in motion graphics and animation. I am exceptionally well-rounded in the Adobe Creative Suite with 6 professional certifications. I have an exceptional work ethic; when I start a project I refuse to set it down until I am finished. My passion for my craft is what drives the majority of my work.

RESUME

Certifications

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Feel free to email me directly or utilize this contact form.I look forward to working with you!